Empowering Digital e-Sevai Services Across Tamil Nadu
How we built a complete digital ecosystem connecting citizens with e-Sevai and Aadhaar service centers, onboarding 200+ shops and achieving 2,000+ app downloads in Tamil Nadu.
Overview
Background
Thendral Booking is a Tamil Nadu–based digital platform designed to connect citizens with nearby e-Sevai and Aadhaar service centers. The aim was to eliminate confusion about which shops are open, what services they provide, and how customers can access them quickly. Digi Web Spot partnered with Thendral Booking as a complete technology and branding provider — from concept to app launch.
The Challenge
Lack of digital presence for e-Sevai & Aadhaar shops. Customers didn't know which shops were open or offering specific services. Manual service handling caused delays and poor communication. Need for unified branding and trustable online identity to connect citizens with nearby service centers.
Client's Goal
Thendral Booking envisioned building a one-stop digital ecosystem that connects customers directly with verified nearby shops, displays real-time shop availability & service lists, follows government fixed service fees transparently, simplifies service requests and communication for both sides, and creates strong brand presence across Tamil Nadu.
Our Solution
Digi Web Spot partnered with Thendral Booking as a complete technology and branding provider — from concept to app launch. Built a comprehensive digital ecosystem including custom mobile applications, website, branding, and marketing campaigns.
Branding & Identity
Created a modern, trustworthy brand identity system for all media channels.
- Designed a modern, trustworthy brand logo and color palette
- Created a unique visual identity system for all media (stickers, posters, stands, brochures)
App Development
Built two custom mobile applications for customers and shop owners with real-time features.
- Customer App – to request services, track shop availability, view navigation & contact details
- Shop App – to manage service requests, accept bookings, and handle customer interactions
- Integrated real-time notification and location-based service matching
Website Development
Developed a responsive marketing website with backend dashboard for shop management.
- Developed a responsive marketing website for awareness and shop registration
- Integrated backend dashboard for shop onboarding & monitoring
Digital Marketing
Launched comprehensive marketing campaigns to onboard shops and attract customers.
- Designed Facebook & Instagram ad campaigns to onboard shops and attract customers
- Created digital creatives, video promotions, testimonials, and local-language campaigns
Key Results
Tools & Platforms Used
Front-end Development
Back-end Development
Design Tools
Marketing Tools
Hosting & Analytics
Conclusion
Through strategic collaboration, Digi Web Spot successfully built a complete digital infrastructure for Thendral Booking — integrating technology, branding, and marketing to create an easy-to-use service network across Tamil Nadu. Thendral Booking now stands as a trusted local digital service platform, empowering both citizens and small service shop owners through innovation.
Project Details
Thendral Booking
Coimbatore, Tamil Nadu
Digital Government Service Platform (e-Sevai & Aadhaar Services)
6 Months
Digi Web Spot partnered with Thendral Booking as a complete technology and branding provider — from concept to app launch. Built a comprehensive digital ecosystem including custom mobile applications, website, branding, and marketing campaigns.
Client Testimonial
“Digi Web Spot completely transformed our idea into a working ecosystem. From app to branding, everything looked professional and user-friendly. Their team handled our vision like their own.”
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