Have you ever looked at the businesses listed on Google Maps and wondered how you could get yours listed as well?
Well, wonder no longer, because the solution is a Google My Business listing. This guide will explain what Google My Business is, what it can help you achieve, and how to sign up for it.
[/et_pb_text][et_pb_button button_url=”https://digiwebspot.com/contact/” button_text=”Let’s get started” _builder_version=”4.19.3″ _module_preset=”default” custom_button=”on” button_border_width=”0px” global_colors_info=”{}”][/et_pb_button][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.3″ _module_preset=”default” header_4_font=”Poppins||||||||” global_colors_info=”{}”]Quick Links
[/et_pb_text][et_pb_blog posts_number=”2″ include_categories=”38,all” show_thumbnail=”off” show_author=”off” show_date=”off” show_categories=”off” show_excerpt=”off” show_pagination=”off” _builder_version=”4.19.3″ _module_preset=”default” header_font=”Poppins||||||||” header_text_color=”#2D2D2D” header_font_size=”16px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][/et_pb_blog][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.19.3″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.3″ _module_preset=”default” text_font=”Poppins||||||||” text_font_size=”16px” header_3_font=”Poppins||||||||” text_orientation=”justified” global_colors_info=”{}”]What exactly is Google My Business?
Google My Business functions similarly to a business social network. In fact, it resembles the now-defunct Google+ network.
With Google My Business, business owners can create pages and fill in details about their company, such as opening hours, photos, menus, services offered, and so on.
Of course, the content of your Google My Business page will vary depending on the type of business you run.
The great thing about Google My Business is that it is adaptable, making it suitable for all types of businesses.
It can be used by both businesses with a physical location, such as bars and coffee shops, and those without, such as plumbers and freelancers.
It’s also free, so you won’t have to worry about budgeting for it.
[/et_pb_text][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][/et_pb_column][/et_pb_row][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.3″ _module_preset=”default” text_font=”Poppins||||||||” text_font_size=”16px” header_3_font=”Poppins||||||||” text_orientation=”justified” global_colors_info=”{}”]What advantages will I gain from having a Google My Business listing?
We’ve already mentioned one of the most significant benefits of having a Google My Business listing: being visible on Google Maps. If you have a storefront, this will make it easier for customers to find you.
Having a Google My Business listing increases your chances of appearing in the main Google results when someone conducts a local search.
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Here’s an example:
[/et_pb_text][et_pb_image src=”https://digiwebspot.com/wp-content/uploads/2022/12/GMB.png” alt=”Google My Business Services” title_text=”Google My Business Services” _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.19.3″ _module_preset=”default” text_font=”Poppins||||||||” text_font_size=”16px” text_orientation=”justified” locked=”off” global_colors_info=”{}”]The information in the map and beneath it is derived entirely from Google My Business listings, and it completely dominates the results pages.
Similar results will be obtained for any combination of “shop type and locality,” and it even works for things like “coffee near me.”
Wouldn’t it be great to be the first business people see when conducting this type of search in your area?
That is a major reason why creating a Google My Business page is a good idea.
Aside from that, a Google My Business page allows customers to leave reviews for your company. (Observe the star ratings in the results example above.)
This is great because it lets you know what other people think of you and allows you to brag about your accomplishments to a larger audience.
In addition, you will have access to metrics such as the number of times your listing has been viewed, the number of times someone has received directions to your business from the listing, the number of phone calls generated by your listing, and the number of clicks through to your website from your listing.
[/et_pb_text][et_pb_text _builder_version=”4.19.3″ _module_preset=”default” text_font=”Poppins||||||||” text_font_size=”16px” header_3_font=”Poppins||||||||” text_orientation=”justified” locked=”off” global_colors_info=”{}”]How do I get a listing on Google My Business?
Google My Business, as previously stated, is completely free. All you have to do is sign up, fill out your information, upload photos, and verify your business. (You verify your business by returning a postcard proving that it is located at that address.)
All of this may appear to be simple enough. But, of course, it’s just another thing to add to a business owner’s already-overburdened plate. After all, you don’t just need to fill in this information once; you’ll need to update it whenever your opening hours, menu, prices, and so on change.
When you create your Google My Business page, we’ll use information from your website to help speed things up, making the entire process faster and easier.
Having a Google My Business listing increases your chances of appearing in the main Google results when someone conducts a local search.
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How can I improve the performance of my Google My Business listing?
Although Google My Business can assist your business in appearing in map results, as with most things related to search engines, there is no guarantee.
There are, however, a few things you can do to improve your chances of appearing at or near the top of map results.
2023’s top ten local SEO ranking factors
GMB Primary Category
GMB Business Title Keywords
Address in the City of Search
Additional GMB Categories
High Google Ratings (eg. 4 to 5)
Keywords in Google Reviews
Keywords in GMB Landing Page Title
Quality/Authority of Inbound Links to GMB Landing Page URL
Completeness of GMB Listing
Spam Fighting: Removal of Spam Listings
More information on improving your local ranking can be found on Google.
It is critical to have a Google My Business listing. It has the power to literally drive customers to your door. And you can bet your competitors are doing the same. So make sure you get your listing as soon as possible. If you want more tips on how to attract customers to your local business, contact us and we will assist you in expanding your reach.
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